Brand Health Score Tracker

This Google Sheets template contains a measurement formula for assessing the overall health of your brand.

It is intended to be used as a means of putting a single number on your brand's impact, something that is easily referenced by the team and that gives you a single datapoint to build goals around.

The formula takes a calculation of your multiple share of voice datapoints, your brand reach, and your brand awareness data. These inputs are then turned into a single numerical score on a scale of 1-10.