Brand Impact You CAN'T Measure (Mini Course)

As we brand marketers know, the true impact of our brand work goes beyond spreadsheet math. If our work is working, people will feel it. And rightly so! One of the most powerful aspects of good brand marketing is the emotional impact—a dimension that you truly can’t measure.

Who should take this course?

• Brand professionals
• Marketing leaders/heads of marketing
• Organic marketers looking to better explain their value

In this lesson, we will cover:

• Why the immeasurable matters so much
• All the many things you can’t actually measure with your brand marketing work
• How to describe these intangibles in such a way that you get people bought into them

After completing this course, you will be able to:

• Understand the role immeasurable elements play in creating emotional connection, trust, and social bonding with a brand
• Identify and articulate the immeasurable impacts of brand marketing, such as attention, influence, and belonging to internal stakeholders.
• Apply strategies to communicate immeasurable brand outcomes effectively to leadership