Brand Metrics Menu

This template covers all the different terms and definitions for the way you can measure your brand’s impact. To use this template, you can first look for what’s important to you in the “What it measures” column and then pick 2-3 KPIs that you can track to see how well your brand is doing in those areas.

For additional help quantifying your brand’s impact, check out our courses:

• Brand ROI 101: What to Measure and How
• Brand Impact You CAN’T Measure

Or get our Complete Brand Measurement Kit for only $30!